Running a small business should not be rocket science. But commonly used technology is an important part of science. Technology should assist a business in running more effectively, efficiently, and in less time, and today, many products are low cost, readily available, and offer this increase in business efficiency. 

Communication is key, and a phone is one of the first things in which a businessperson should invest. Most business owners would already have invested in a landline phone. A cell phone is the next item on the list.

There are many cell phone choices in the market today. When looking into cell phone options, consider one with many features that might be of use on the road, such as Internet connection, voice and text messaging, and a calendar. If doing road research or information gathering, a camera might come in handy. Most of today’s new cell phones have built-in cameras and voice and text messaging availability, which can be purchased through cell service provider. Ensure if using or storing information in a phone you’re your business purchases one that has the ability to synchronize information into your computer(s).

Aside from a phone, one of the things business owners should have in their arsenal is a computer. If travel is frequent or even moderate, invest in a laptop. Many business owners solely use laptops today because of their portability. Technology is such that an individual can purchase a laptop that contains enough memory and is fast enough to hold all your necessary information and typical business software such as Microsoft Office products.

Though we live in a mostly paperless era, printing documents sometimes is a necessity. Purchase a laser printer for the best quality. Some computer packages come equipped with printers today. Most printers are easily connected to computers, via USB ports. Most of today’s computers immediately recognize new hardware once connected; and installation of running software can take place right away, as long as your system has Internet connection.

Internet connection is possible today via phone lines or broadband (cable), or fios, a faster cable connection. Check with your digital cable and Internet service providers. Wireless options also are available today. Laptop wireless connections are available through most cell phone service providers, and this might be a good option if using a laptop away from the office.

Email is important as information retrieval needs are faster and more a part of everyone’s lives today. Choosing the right email provider is essential. Email can be used for day-to-day communications and also for marketing purposes. There are many packages offered by companies who do email marketing if this is a daunting project for your consideration.

Internet presence is essential. Creating a web page is the first step for online advertising. There are services that offer minimal or full assistance in preparation of a web site. Sales, marketing, customer service and maintenance can be accomplished right off a web site. A business can offer other specific contact information such as help desk hotline phone numbers right on the web site.

Hosted applications are available and can be used over the Internet. These can be used to save computer space, decrease crashes and operate more speedily. Google offers many such programs.

Backing up computerized information is vital. This can be done by copying essential files onto CDs or investing in a network drive to hold such information on a regular basis. If applicable, there are networking devices to connect multiple office computers as well. For example, you can link your laptop and a desktop computer and share programs and files.

Security is also important, due to potential Internet theft or virus issues. Be sure the business’ computers are all equipped with an anti-virus security system, available online or in stores.