Developing and managing effective promotional campaigns is critical for success of your small business. What are your major promotional channels? Do you promote your business online? Whether your business is online business or traditional local business internet can help you spread the word and advertise your business. If you do not have online advertising you need to think about using Google free promotional tools and take advantage of them. Google offers many free marketing and advertising tools you can use to grow your business wherever you are. These tools are very effective if you are a local business because they are targeted to your potential customers.  Actually these free promotional tools are more effective than many paid advertising campaigns online and offline. It is a good investment for you to spend some time and get familiar with these easy to use Google tools because they can help you grow your small business.

Here are some examples to get you started with online advertising:

Advertise with Google Maps (Free Service)                                                  

Many potential customers use Google to find local small businesses when they look for any products or services. This is a good news for you because you can list your small business for free with Google Maps and when potential customers search for products and services you offer they will find you on the map. You can get many new customers – local people searching by zip code or location will find your listing. If you provide your phone number many of them will call you or if you have a website you can also list your website url address or your email address so they can ask any questions by emailing you or talking to you directly. This is very effective advertising and it’s free so you can’t loose anything and there is no risk for trying this. For example, if your small business offers lawn maintenance local people from your area searching by using keywords related to lawn maintenance will find your listing and information to contact you.

Offer Coupons Online (Free Service)

You can also use the same free service to create Coupons and advertise your coupons online. Now people who will find your business can print your coupons and visit your business. What a great lead generation for your small business. Again this promotion is a free service. Potential customers who visit your listing will see your coupons and they can print them. You are able to manage and change your coupon promotions as often as you need. Also there are many people just searching for coupons to save money and this Google tool will list your coupons which is another effective way for your small business to generate new leads.

Learn where your customers come from (Free Service)