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Obtaining
business investors or loans for your business in today’s market
makes an already daunting task even more challenging.
Banks
Banks in
particular have made tremendous cutbacks, and investing in small
business is first in the cutbacks line for many banks. Small, local
banks are tightening their purse strings as well as large banks, but
some are still lending. Their profit margins are better than large
banks. But for the most part, fewer and fewer business loans are
being made or increased.
Other Investors
The story is the
same for the rest of the group: associates, family, neighbors,
customers, friends who would typically consider investing in small
business.
So where do you
go from here? Today, there are fewer options, but options
nonetheless.
Internet
Investors
A new method of
procuring investors is via the Internet. There are sites offering
loan or investment opportunities to businesses via email contact. It
is important to note that great caution should be taken and only
reputable sites contacted in this option, as there are many Internet
predators. Check with the Better Business Bureau and other
organizations to ensure the company you contact is legitimate.
There are
companies offering just investment, just banking, or both. With
either, the business owner sends the company information such as the
business plan, and reasons for requesting a loan or investment
opportunity. The company reviews the information and contacts the
requester with a denial or approval. Again ensure the company has
integrity, as you are sharing personal financial information,
account numbers, and so forth.
Information to
Provide
Whether seeking
traditional or Internet financing, the following should be kept in
mind:
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Keep the
initial presentation short but appealing, including just the
necessary information.
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Videos, photos,
graphs and pie charts should be included where available.
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Include
information on the form of business (sole proprietorship,
corporation, limited liability corporation).
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Briefly discuss
your target market.
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Briefly outline
your marketing and sales strategy.
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Include a short
management summary with information on the key players.
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Include
information on the business’ worth or expected worth. Show one
year’s profit and loss statement if available.
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Identify
exactly how much money is requested, and why.
Angel Investors
Angel investors,
or venture capitalists, are those who have an interest in a
particular type of company and have the funds to invest. They invest
small amounts, typically between $25,000 and $100,000, and small
businesses have a special appeal to them for this reason. Angel
investors can be located through networking, through conversations
with neighbors, family, friends, and co-workers, or via
organizations such as the Service Corps of Retired Executives
(SCORE) and the Small Business Association (SBA). Some areas have
small business start-up assistance programs through public funding
or universities. Contacts in these programs may know of persons
interested in investing as “angels”.
Angels typically
anticipate at least a 25% return on their investments, fund three
out of every ten proposals sent their way, and are usually found
within one hour’s distance of the business location. Angels are
typically middle aged people who earn a yearly salary in the 100,000
range, have a net worth of about $600,000 to $800,000, and are
accustomed to investing about $35,000 to $40,000 annually.
Small Business
Administration (SBA)
The SBA is a
government program that offers loan opportunities to small
businesses and might be worth contacting. |