Map your Business Strategy so everyone will get clear understanding and direction where your business is going. Business Strategy is about setting direction for your business. Mapping your strategy means simplifying your strategy and explaining key strategic points in your organization. Your strategy map should be cross-functional linking different company departments. If you own or manage for profit company your goal is achieving your financial targets so they should be the main point of your strategy. However financial targets are driven by other functional targets and objectives throughout your company - for example your profit will depend on the success of your new products, your performance in hte new market and your cost efficiency will depend on your productivity.
All these company wide drivers will have an impact on your overall goal so your strategy is the game plan that incorporates the key or critical success drivers and manage them successfully. If one of your key success drivers fail you may miss your financial target this year. Because of this you need a strategy map. Your strategy map should be simple and straightforward explaining all important relationships among key success factors and key people or teams within your company.
Show on your map - your strategy - how you are going to achieve your financial goals, what is going to make the difference, how you are going to compete, how you are going to be different, etc. Keep in mind that mapping your strategy needs to include your financial goals and objectives, your sales and marketing targets and objectives, your operational targtets and objectives and your long-term organizational development strategy including your HR strategy, Try to show the most important relationships among all of these targets and objevtices and make sure your strategy map show your strategy. You will use your strategy map to communicate and measure your business progress.